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The Challenge One of your M2 readings focused on scent marketing. Scent is being used increasingly in certain business contexts to create more pleasing customer ...
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Part 1: Compare and contrast the similarities and differences between a four Ps (product, promotion, place, price) approach to marketing and the value approach (creating, ...
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Instructions: Read the two papers connected to the links below. Then, go to the American Airlines website http://www.aa.com/homePage.do ) and describe the manner in which American Airlines ...