Identify and describe how a consumer motivation or affect is used in any advertisement for a governmental organization/institution/agency/military branch or any non-profit organization/institution. Define how the motivation or affect reflects or appeals to a consumer’s self or identity. Use attached chapter 5 as one reference. Reference is Solomon, M. (2020). Consumer behavior: Buying, having and being. (13th ed.). Pearson Education, Inc.
Provide link to the advertisement and other references used.