The Marketing Plan
The following Course Outcomes are assessed in this assignment:
MT209-4: Apply marketing principles to a small business.
GEL-1.02: Demonstrate college-level communications through the composition of original materials in Standard English.
In an expository essay, you will finish your short marketing plan that you started working on in the last unit. You will describe what your products and/or services will be, where and how you will distribute them, and which pricing and promotional strategies you will use and why. You must directly reference the course textbook or other viable resource to support your choices.
Checklist:
Introduction:
Provide an introductory paragraph in which you briefly introduce your business and describe the purpose of the essay.
Product Section:
Provide a detailed descriiption of your products or services, noting names, unique features, total packaging, and the value proposition (see pp. 138–139).
Place Section:
Describe your distribution plan (see p. 139).
Pricing Section:
Based on your research of the competition, describe the competition’s products/services and provide prices. Then describe the pricing strategy you will use (see pp. 354–356) and explain how the competition’s prices might impact your competitiveness in the marketplace.
Promotion Section:
Describe how you will promote your products/services based on your target market and place (distribution) that you previously determined.
Explain: (1) How your customers will know what you are offering and (2) why they will choose your products/services over those of your competitors. Describe your business’s core competencies. Explain how you will build relationships with your customers.
Conclusion:
Provide a short concluding paragraph.
Reference:
Include at least one direct textual reference to the course textbook or other viable resource to support your choices.
Additional Requirements:
Viewpoint and purpose should be clearly established and sustained.
The assignment should follow the conventions of Standard English (correct grammar, punctuation, and spelling).
Your writing should be well ordered, logical and unified, as well as original and insightful.
In addition to fulfilling the specifics of the assignment, APA citation style should be followed.
For additional help with the current APA format, consult the Unit 8 Reading area for the PG Writing Center’s APA citation and reference guides.
Make sure to check your grammar and spelling and ensure that your essay is well ordered and logical in addressing the various checklist items. If you need further help with your writing, make use of the Writing Center resources.
Complete all the checklist items using the APA-formatted template located in the Course Resources area. Submit your minimum 500-word, double-spaced, APA-formatted and citation-styled expository essay (include additional title and reference pages) to the Unit 8 Assignment Dropbox.
Access the optional template for use in this assignment.
Access the Assignment grading rubric located in the Course Resources area.