Write 500 words to explain Q1 and Q2 results. Bear in mind:
1)Use marketing mix, and terminologies to support decision-making process and links clearly to the outcomes of the strategies.
2)Why increase the price so significantly each quarter? Mention different pricing tactics here.
The sudden and substantial price increase in every quarter was not fully explained. It would have been valuable to discuss the reasoning behind this decision and consider alternative pricing tactics, such as value-based pricing, penetration pricing, or skimming. Discussing different pricing strategies would provide more depth to your analysis and help explain how these tactics align with your overall business goals.
3)You should report on the competitor above you, not only the one below.
In your competitive analysis, you focused solely on the competitor performing below you. It would have been more insightful to also analyze the competitor above you.
4)Why the addition of Smart?
The addition of the “Smart” feature to your product was an interesting decision, but you didn’t provide enough detail about why it was necessary or how it fits with your overall strategy. It would be helpful to explain the market need or consumer demand that drove this addition and how you expect it to impact your product’s performance in the market.
5)You changed so many things so radically.
Throughout the presentation, it was noted that you made several radical changes to your strategy. While innovation is key to staying competitive, such sweeping changes should be justified. It would have been helpful to hear more about the reasons behind these shifts and how you managed the risks associated with making such large adjustments.
6)You can use more specific terminology to justify and strengthen your strategic decisions. Using the appropriate marketing frameworks and theories could make your analysis more robust and demonstrate a deeper understanding of the course content.
Add references from google scholar