Write a 1- to 2-page paper (250 to 550 words) explaining the promotion section of your marketing plan. You should describe how you are going to communicate the benefits of your product to your target market. Be sure to use some combination of the following to promote your product:
Traditional Advertising—TV, radio, newspapers, magazines, billboards, and direct mail
Online Media—Websites, social media, and blogs
Sales Promotion—Free samples, coupons, point of purchase displays, trade shows, and product demonstrations
Publicity—Press releases, product launches, special events, community involvement, writing articles, and testimonials
Personal Selling—In-store salespeople, outside salespeople, inside salespeople, and sales training